Thomas Huot-Marchand designs bespoke typographic solutions for brands and institutions seeking to strengthen their visual identity. His research expertise allows him to advise and support both clients and creative teams on typographic history, technology, and concepts.
- 2009
Utopies & innovations — Typeface
- 2009
Utopies & innovations — Typeface
The Métropole Rhin-Rhône area has brought together several cities between France, Switzerland and Germany, connected in 2010 by a high-speed train line. To materialize this network, a major cultural operation was imagined, utopies & innovations. Under the general curation of Laurent Gerverau, these are 12 local themes, and dozens of exhibitions that are scheduled throughout 2010, around these concepts.
It seemed difficult to illustrate these concepts with a single image: also, I preferred to propose an alphabet, which constitutes the visual identity, and ensures the link between the multiple variations. It is used to compose the logotype, which was designed when the Metropolis had only 9 cities; they were symbolized by the 9 points that appeared in the words "utopias & innovations", like 9 points on a map, network, route ... The metropolis then moved to 16 cities, but the logo remained the same.
For the identity of the festival Ici l’Onde, organised by Why Note in Dijon, I decided not to use any vectors or fonts, and use photography instead. The poster for the 2011 edition is the result of a complex setup, in which I sought to capture the reflection of the text on the water.
Visual identity for B31 company, created by my friend Guillaume Lab in Nancy. Great posters for car lovers! B31 is the codename of a French sign, a white circle with a black crossbar, which means “end of all prohibitions”.
