• 2017
  • America × be pôles

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  • 2017
  • America × be pôles

Launched by François Busnel and Éric Fottorino, this mook tells of America, its beauty, but also its faults and cracks. Each quarter, the greatest French and American writers are invited to become the memorialists of an extraordinary era. 4 issues for 4 years: the time of Donald Trump’s presidential term.
For the header, I designed a custom lettering inspired by American typefaces, something between Woody Allen and Ralph Lauren. Lowercase m is an obvious reference to Windsor, but the wordmark is sturdier.

  • 2017
  • Park MGM Las Vegas × be pôles

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  • 2017
  • Park MGM Las Vegas × be pôles

Park MGM is the new name of the famous Hotel Montecarlo, on the Las Vegas Strip (Nevada). It is owned by the Hollywood studio Metro-Goldwyn-Mayer. The agency be-poles (Paris / New York) commissioned me to design the exclusive typeface of the hotel, used for its interior and exterior signage, and all of its communication.
Rather than the excessive and often caricatured image of the hotels in the city, the visual identity of the Park MGM chooses elegance, with a very refined interior design. Likewise, the typography created for signage is inspired by the proportions of classic Roman capitals, with a more contemporary design. The signs were manufactured in Las Vegas by Yesco. The interior signs are extruded, with an inverted triangular cut, and backlit. The outdoor signs, on top of the building, are absolutely gigantic: letters are 5 meters high.
Photos ©Benoît Linero ©Patrick Chin ©Reynald Philippe ©Thomas HM

  • 2010
  • Musée d’Orsay

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  • 2010
  • Musée d’Orsay

The Musée d’Orsay wanted, in 2010, to renew its typography, returning to the typeface defined in its original visual identity, developed by Bruno Monguzzi and Jean Widmer (1986). The museum will was to update Walbaum, cut by Justus Erich Walbaum (around 1830), then unique typographic voice of the institution. With Philippe Millot, we defined a family of «cousins» of Walbaum, in styles that appeared later in the 19th century. For text typefaces, a Grotesk (sans serif and bold), and a Typewriter (slab serifs, low contrast, and light). For display typefaces, the uppercase present variations of texture in the manner of 19th century display type. Unfortunately, the Museum barely used this new typeface system.

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2015
  • Le Pigalle × be pôles

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  • 2015
  • Le Pigalle × be pôles

Le Pigalle is a hotel in the eponymous district of Paris. The agency be-poles (Paris / New York) commissioned me to create its custom typeface, which is inspired by the vernacular signs and inscriptions of this lively and typical district. Photos © Benoît Linero

  • 2008
  • Calendario Groupama

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  • 2008
  • Calendario Groupama

Custom lettering for the 2008 calendar of Groupama Assicurazioni (Roma, IT), in partnership with the French Academy in Rome – Villa Medici

  • 2016
  • Tardy — Typeface

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  • 2016
  • Tardy — Typeface

Custom typeface for the Atelier d’architecture Tardy & associés, Besançon

  • 2013
  • Entrevues

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  • 2013
  • Entrevues

For the visual identity of the Film Festival Entrevues Belfort, I typographically tranposed the name of the event, inter-views, in a very literal way. This to evoke, of course, the cinematographic film.
Letters are cropped between multiple lines : I used the Open Source fonts League Gothic, by the League of Moveable Type, as a base for the all-caps custom typeface.

  • 2016
  • Cuillier × be-pôles

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  • 2016
  • Cuillier × be-pôles

Wordmark for Cuillier, coffee shop in Paris. In collaboration with be-pôles Paris

  • 2011
  • Garaje Hangar 23

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  • 2011
  • Garaje Hangar 23

Hangar 23 is a theater in Rouen, in western France. Its programming offers a very broad spectrum, from theater to dance, and from circus to world music. To illustrate this variety, but also the context of the Hangar surrounded by the port and containers, I created a monospace version of Garaje 0703 Black, with many alternates, which color the message differently. Unpublished

  • 2008
  • Funk Doubistes

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  • 2008
  • Funk Doubistes

Logotype for the Besançon crew Funk Doubistes, which organized some of the best parties in town.

  • 2009
  • Utopies & innovations — Typeface

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  • 2009
  • Utopies & innovations — Typeface

The Métropole Rhin-Rhône area has brought together several cities between France, Switzerland and Germany, connected in 2010 by a high-speed train line. To materialize this network, a major cultural operation was imagined, utopies & innovations. Under the general curation of Laurent Gerverau, these are 12 local themes, and dozens of exhibitions that are scheduled throughout 2010, around these concepts.
It seemed difficult to illustrate these concepts with a single image: also, I preferred to propose an alphabet, which constitutes the visual identity, and ensures the link between the multiple variations. It is used to compose the logotype, which was designed when the Metropolis had only 9 cities; they were symbolized by the 9 points that appeared in the words "utopias & innovations", like 9 points on a map, network, route ... The metropolis then moved to 16 cities, but the logo remained the same.

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