Thomas Huot-Marchand
Typographie
Design graphique

  • 2021

  • Samaritaine Serif × Ateliers Saint-Lazare

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  • 2021

  • Samaritaine Serif × Ateliers Saint-Lazare

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Along with Samaritaine logotype, I was commissioned by Ateliers Saint-Lazare to develop a custom typeface for La Samaritaine brand identity. Samaritaine Serif is inspired by Latines and Elzévirs of late XIXth Century French typefoundries. With sharp triangular serifs, monocular g, flourished endings, some alternates and a very French Art Nouveau touch.

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2021

  • Samaritaine × Ateliers Saint-Lazare

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  • 2021

  • Samaritaine × Ateliers Saint-Lazare

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I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.

The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.

Art Deco style

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2017

  • Park MGM × be pôles

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  • 2017

  • Park MGM × be pôles

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Park MGM is the new name of the famous Hotel Montecarlo, on the Las Vegas Strip (Nevada). It is owned by MGM Resorts. The agency be-poles (Paris / New York) commissioned me to design the exclusive typeface of the hotel, Alder, used for its interior and exterior signage, and all of its communication.
Rather than the excessive and often caricatured image of the hotels in the city, the visual identity of the Park MGM chooses elegance, with a very refined interior design. Likewise, Alder is inspired by the proportions of classic Roman capitals, with a more contemporary design. It comes in 4 weights : Regular, Bold, Italic and Condensed. Exclusive use

  • 2017

  • Le Barn × be pôles

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  • 2017

  • Le Barn × be pôles

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Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2010

  • Musée d’Orsay

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  • 2010

  • Musée d’Orsay

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The Musée d’Orsay wanted, in 2010, to renew its typography, returning to the typeface defined in its original visual identity, developed by Bruno Monguzzi and Jean Widmer (1986). The museum will was to update Walbaum, cut by Justus Erich Walbaum (around 1830), then unique typographic voice of the institution. With Philippe Millot, we defined a family of «cousins» of Walbaum, in styles that appeared later in the 19th century. For text typefaces, a Grotesk (sans serif and bold), and a Typewriter (slab serifs, low contrast, and light). For display typefaces, the uppercase present variations of texture in the manner of 19th century display type. Unfortunately, the Museum barely used this new typeface system.

  • 2015

  • Le Pigalle × be pôles

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  • 2015

  • Le Pigalle × be pôles

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Le Pigalle is a hotel in the eponymous district of Paris. The agency be-poles (Paris / New York) commissioned me to create its custom typeface, which is inspired by the vernacular signs and inscriptions of this lively and typical district. Photos © Benoît Linero

  • 2022

  • Bugatti × Interbrand

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  • 2022

  • Bugatti × Interbrand

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I was commissioned by Interbrand to redesign Bugatti wordmark and monogram, and to develop an exclusive typographic system that reflects BUGATTI's brand promise.
The type family is composed of three styles that accurately meet the typographic needs of the brand:
BUGATTI Display, an all-caps typeface for headings;
BUGATTI Text, a 2 weights typeface for texts;
BUGATTI Mono, a fixed-pitch font for highlighting technical information.

Art direction: Interbrand
Licensing and font engineering: 205TF

  • 2016

  • Cuillier × be-pôles

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  • 2016

  • Cuillier × be-pôles

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Wordmark for Cuillier, coffee shop in Paris. In collaboration with be-pôles Paris

  • 2015

  • Zutique

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  • 2015

  • Zutique

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Visual identity of Zutique Productions (hip-hop, electro and world music) in Dijon. I designed a custom lettering and several patterns. Used as patchs, they form a Z in the middle of the posters. With the help of Samia Charef, intern at the studio.

  • 2016

  • Tardy — Typeface

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  • 2016

  • Tardy — Typeface

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Custom typeface for the Atelier d’architecture Tardy & associés, Besançon

  • 2011

  • Garaje Hangar 23

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  • 2011

  • Garaje Hangar 23

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Hangar 23 is a theater in Rouen, in western France. Its programming offers a very broad spectrum, from theater to dance, and from circus to world music. To illustrate this variety, but also the context of the Hangar surrounded by the port and containers, I created a monospace version of Garaje 0703 Black, with many alternates, which color the message differently. Unpublished

  • 2017

  • Image Republic

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  • 2017

  • Image Republic

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Logotype and custom lettering for Image Republic, Paris. Image Republic publishes posters, postcards and notebooks with famous illustration artists all over the world. website

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