Thomas Huot-Marchand designs bespoke typographic solutions for brands and institutions seeking to strengthen their visual identity. His research expertise allows him to advise and support both clients and creative teams on typographic history, technology, and concepts.
- 2021
Samaritaine × Ateliers Saint-Lazare
- 2021
Samaritaine × Ateliers Saint-Lazare
I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.
The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.
Art Deco style
Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).
- 2021
Samaritaine Serif × Ateliers Saint-Lazare
- 2021
Samaritaine Serif × Ateliers Saint-Lazare
Along with Samaritaine logotype, I was commissioned by Ateliers Saint-Lazare to develop a custom typeface for La Samaritaine brand identity. Samaritaine Serif is inspired by Latines and Elzévirs of late XIXth Century French typefoundries. With sharp triangular serifs, monocular g, flourished endings, some alternates and a very French Art Nouveau touch.
Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).
