• 2021
  • Samaritaine × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine × Ateliers Saint-Lazare

I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.

The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.

Art Deco style

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2018
  • 13th hommage to Morteza Momayez

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  • 2018
  • 13th hommage to Morteza Momayez

Poster for Thomas Huot-Marchand solo exhibition at the Iran Artists Forum in Tehran, in November 2018.

  • 2021
  • TPE — Poster

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  • 2021
  • TPE — Poster

Poster for the season 2021-2022 of the Théâtre Paul Éluard, in Bezons.

  • 2015
  • Biennale de Lyon — project

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  • 2015
  • Biennale de Lyon — project

Ralph Rugoff, guest curator of 2015 Biennale de Lyon: “The impulse to announce a clean break from the past, to instigate a rupture with tradition, is the modernist gesture par excellence. Is it possible then, that our recurring desire to declare the end of the modern era is, in fact, merely a symptom of the modernity it aspires to bury? […] La vie moderne, the 13th edition of the Biennale de Lyon, sets out to explore this possibility. Its title unavoidably evokes echoes of earlier, and perhaps more optimistic, moments in history, but rather than its potential irony, what drew me to use this title was its ambiguity.” Invited to design the visual identity of the event, my (rejected) project was to propose an oversized identity manual, playing with the principles of modernist graphic design of the 60's. Rather than applying this guidelines to the communication, the manual itself (as an abstract of ideal uses) becomes the communication. It's, of course, typeset in Neue Haas Grotesk.

  • 2011
  • Théâtre musical de Besançon — programme

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  • 2011
  • Théâtre musical de Besançon — programme

Annual programme for the Théâtre musical de Besançon. This time I completely dropped ITC Bodoni, to compose the whole programme in Mononi. Gradients appear inside the text, thanks to the wonderful stochastic print of Simon Imprimeurs.

  • 2015
  • Le Pigalle × be pôles

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  • 2015
  • Le Pigalle × be pôles

Le Pigalle is a hotel in the eponymous district of Paris. The agency be-poles (Paris / New York) commissioned me to create its custom typeface, which is inspired by the vernacular signs and inscriptions of this lively and typical district. Photos © Benoît Linero

  • 2014
  • Luxeuil script

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  • 2014
  • Luxeuil script

Luxeuil script is a very rare Merovingian script, from the beginning of the seventh century. It is derived from uncial, half-uncial and roman cursive: before the advent of the Carolingian Minuscule, it is considered as one of the first formal minuscule.
Intrigued by this local unknown writing, born a few kilometers from my home, I studied it with my friend Claude-Laurent François and tried to design a digital version of it. I had to understand the ductus and then to reproduce the gesture and stroke of the pen. Rather than drawing the outlines, I digitized the inner skeleton, and applied afterwards a virtual elliptic pen. This dynamic approach allowed me to create the very large number of ligatures contained in this handwriting: these ligatures are created automatically with initial, medial or final contextual forms.
Unpublished

  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

Along with Samaritaine logotype, I was commissioned by Ateliers Saint-Lazare to develop a custom typeface for La Samaritaine brand identity. Samaritaine Serif is inspired by Latines and Elzévirs of late XIXth Century French typefoundries. With sharp triangular serifs, monocular g, flourished endings, some alternates and a very French Art Nouveau touch.

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2020
  • Garaje Multi

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  • 2020
  • Garaje Multi

Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong. For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly wide letterforms, all built from the same modules. Today it is a complete system, available in 44 widths and 5 weights. The complete family counts 445 fonts, hundreds of thousands of glyphs, and zero contrast: Garaje is a typeface which is at the same time brutal and playful, rational and naïve. Garaje Multi embeds 13 different widths in each font, from 0503 (5 on 3 grid) to 05015 (5 on 15 grid). The default set is a mix of 0503, 0504 and 0505. The subfamily includes 5 fonts (2352 glyphs each) + 1 variable font. Its construction allows to compose in many widths without changing the stem weight. Letters on the lowercase set go wider and wider when repeated, and it’s fun.
Available at 205TF.
Online specimen

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2021
  • Les 2 Scènes — Programme

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  • 2021
  • Les 2 Scènes — Programme

Annual programme for the season 2021-2022 of Les 2 Scènes, in collaboration with Jochen Gerner (illustrations). 80 p.

  • 2017
  • America × be pôles

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  • 2017
  • America × be pôles

Launched by François Busnel and Éric Fottorino, this mook tells of America, its beauty, but also its faults and cracks. Each quarter, the greatest French and American writers are invited to become the memorialists of an extraordinary era. 4 issues for 4 years: the time of Donald Trump’s presidential term.
For the header, I designed a custom lettering inspired by American typefaces, something between Woody Allen and Ralph Lauren. Lowercase m is an obvious reference to Windsor, but the wordmark is sturdier.

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