• 2017
  • America × be pôles

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  • 2017
  • America × be pôles

Launched by François Busnel and Éric Fottorino, this mook tells of America, its beauty, but also its faults and cracks. Each quarter, the greatest French and American writers are invited to become the memorialists of an extraordinary era. 4 issues for 4 years: the time of Donald Trump’s presidential term.
For the header, I designed a custom lettering inspired by American typefaces, something between Woody Allen and Ralph Lauren. Lowercase m is an obvious reference to Windsor, but the wordmark is sturdier.

  • 2007
  • Blago Bung

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  • 2007
  • Blago Bung

A series of posters for Blago Bung events, Emily Harvey Foundation (NYC, USA) and Cabaret Voltaire (Zurich, CH). Art, Sound, Poetry and Performance. Posters are printed in split fountain : gradients evolve during the printing process, each poster is unique.

  • 2002
  • Minuscule

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  • 2002
  • Minuscule

Minuscule is a typeface designed for very small sizes. Its creation was inspired by the theories of ophthalmologist Emile Javal and his “theory of compact prints” (Physiologie de la lecture et de l’écriture /Physiology of reading and writing, Paris, Alcan, 1905). I initiated this project during my studies at the Atelier national de recherche typographique in 2001-2002, and completed it, designing the italics in 2006–2007 during a residency in the Académie de France in Rome – Villa Médicis.
The font comes in five versions, all optimised for 6, 5, 4, 3 and 2 points. The design evolves progressively as "the size decreases": the spacing and the x-height increase, the contrast decreases, inktraps appear and the design is simplified. The MinUscule 2 is the strangest: “at this size, said Javal, we read most the difference between the letters”. As a consequence, the particularities of each sign are exaggerated, and the secondary details eliminated.
The contrast of the italics is not found in the spacing, almost identical to the roman, but by a more rhythmic design, progressively more lively and broken.
The Minuscule has received a number of awards: Type Directors Club in New York in 2005 (Certificate of excellence in type design); Erik Spiekermann declared it to be the Favourite Font of 2007 in Typographica (http://typographica.org/typeface-reviews/minuscule/ ), and Paul Shaw described it as one of the typefaces of the decade in Print magazine (http://www.printmag.com/imprint/ten-typefaces-of-the-decade/ ). In 2016, a collection of 256 original drawings of the Minuscule were acquired by the Centre national des arts plastiques.

  • 2011
  • Ici l’Onde

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  • 2011
  • Ici l’Onde

For the identity of the festival Ici l’Onde, organised by Why Note in Dijon, I decided not to use any vectors or fonts, and use photography instead. The poster for the 2011 edition is the result of a complex setup, in which I sought to capture the reflection of the text on the water.

  • 2023
  • Le Livre sur la Place

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  • 2023
  • Le Livre sur la Place

A new and flexible visual identity for Nancy book fair, created in 1979 under the patronage of the Académie Goncourt. Typeset in a Baskerville rip-off by Claude Jacob, owned by Nancy printer Berger-Levrault since the late 18th Century, and digitized by ANRT in 2017-2018 under the name of Baskervville.

  • 2011
  • Émergences

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  • 2011
  • Émergences

Poster of the 4th edition of the festival Émergences, a week dedicated to young creation in Besançon. Black + Gloss varnish. Selected in Chaumont design graphique festival.

  • 2019
  • Gyan Panchal, Au Seuil de soi

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  • 2019
  • Gyan Panchal, Au Seuil de soi

Catalog of the monographic exhibition of Gyan Panchal at the Musée d’art moderne de Saint-Étienne. The book presents the artist's works exhibited in three places, in Cajarc, Rochechouart and then Saint-Étienne. The work begins with blank pages, then a close-up section in low opacity, before varying the light and whiteness of the paper according to the three very different exhibition spaces. The book has an free back binding, and is slipped into a white paper case. 172 p

  • Musée d’art moderne de Saint-Étienne
  • 225 × 300 mm
  • Offset, CMYK
  • Snoeck Ed. PB Tisk printing
  • Typeface: MM Sans MM Serif
  • CMYK art
  • 2010
  • Musée d’Orsay

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  • 2010
  • Musée d’Orsay

The Musée d’Orsay wanted, in 2010, to renew its typography, returning to the typeface defined in its original visual identity, developed by Bruno Monguzzi and Jean Widmer (1986). The museum will was to update Walbaum, cut by Justus Erich Walbaum (around 1830), then unique typographic voice of the institution. With Philippe Millot, we defined a family of «cousins» of Walbaum, in styles that appeared later in the 19th century. For text typefaces, a Grotesk (sans serif and bold), and a Typewriter (slab serifs, low contrast, and light). For display typefaces, the uppercase present variations of texture in the manner of 19th century display type. Unfortunately, the Museum barely used this new typeface system.

  • 2023
  • Les 2 Scènes — Danse & Cinéma 22-23

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  • 2023
  • Les 2 Scènes — Danse & Cinéma 22-23

Posters for the festival Danse & Cinéma, Les 2 Scènes, Scène nationale de Besançon.
Typeset in Album Sans

  • 2023
  • La Vache qui rit

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  • 2023
  • La Vache qui rit

Custom typeface for La Vache qui rit (Bel).
The specific triangular shape of the slices of this popular soft cheese appears in many details of the typeface (A counter, diacritics, quotes…)
Laughing fonts include a “Bounce” weight, with a special feature which makes the letters randomly wiggling on the baseline.
Commissioned by BETC Paris
Art Direction Éric Poupy

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2015
  • Le Pigalle × be pôles

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  • 2015
  • Le Pigalle × be pôles

Le Pigalle is a hotel in the eponymous district of Paris. The agency be-poles (Paris / New York) commissioned me to create its custom typeface, which is inspired by the vernacular signs and inscriptions of this lively and typical district. Photos © Benoît Linero

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