• 2021
  • Samaritaine × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine × Ateliers Saint-Lazare

I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.

The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.

Art Deco style

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2011
  • Ici l’Onde

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  • 2011
  • Ici l’Onde

For the identity of the festival Ici l’Onde, organised by Why Note in Dijon, I decided not to use any vectors or fonts, and use photography instead. The poster for the 2011 edition is the result of a complex setup, in which I sought to capture the reflection of the text on the water.

  • 2017
  • America × be pôles

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  • 2017
  • America × be pôles

Launched by François Busnel and Éric Fottorino, this mook tells of America, its beauty, but also its faults and cracks. Each quarter, the greatest French and American writers are invited to become the memorialists of an extraordinary era. 4 issues for 4 years: the time of Donald Trump’s presidential term.
For the header, I designed a custom lettering inspired by American typefaces, something between Woody Allen and Ralph Lauren. Lowercase m is an obvious reference to Windsor, but the wordmark is sturdier.

  • 2023
  • Le Livre sur la Place

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  • 2023
  • Le Livre sur la Place

A new and flexible visual identity for Nancy book fair, created in 1979 under the patronage of the Académie Goncourt. Typeset in a Baskerville rip-off by Claude Jacob, owned by Nancy printer Berger-Levrault since the late 18th Century, and digitized by ANRT in 2017-2018 under the name of Baskervville.

  • 2020
  • Garaje Monospace

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  • 2020
  • Garaje Monospace

Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong. For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly wide letterforms, all built from the same modules. Today it is a complete system, available in 44 widths and 5 weights. The complete family counts 445 fonts, hundreds of thousands of glyphs, and zero contrast: Garaje is a typeface which is at the same time brutal and playful, rational and naïve. Garaje Monospace subfamily goes from 05015 (5 on 15 grid) to 3503 (35 on 3), and includes 215 fonts + 5 variable fonts. Its construction allows to compose in many sizes without changing the stem weight, and/or the pitch.
Available at 205TF.
Online specimen

  • 2010
  • Miqi O. Untold

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  • 2010
  • Miqi O. Untold

Artwork for the 1st volume of the EP UNTOLD of my friend Miqi O. FKDB Prod.

  • 2010
  • Safari Fourier — Posters

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  • 2010
  • Safari Fourier — Posters

Besançon is the birthplace of utopian socialism : Fourier, Proudhon or Victor Hugo were born here, and, in the 20th Century, huge strikes and social movements tried to implement ideas for a new society. In 2010, I was commissioned by the City to create a work of art in tribute to this historic heritage. I proposed a series of posters that would be installed on all of the city's billboards for a week. These posters expose the theories of Charles Fourier (1772-1837) and the “Théories des quatre mouvements et des destinées générales”. During the day, they show our current society. At night, when the poster is backlit, they show society as Fourier dreamed it. In collaboration with Elsa Maillot.

  • 2009
  • Mononi

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  • 2009
  • Mononi

Mononi is a monolinear, sans serif version of the famous Bodoni, cut by Giambattista Bodoni in Parma at the end of the 19th century. I first created it for the visual identity of the Théâtre musical Besançon, a theater built at the same time by the architect Claude-Nicolas Ledoux. Mononi has a classic and refined structure, a baroque italic, but traced with a ballpoint pen. Combined with a normographer’s aesthetic, deliberately very crude, Mononi’s weights are growing from its skeleton. A special version, Mononi Zero, has no body. It is up to the user to determine the thickness of the line, thus allowing a multitude of weights, down to the finest hairlines. In 2012, I added Mononi Monospace versions, for the same theater which became the Scène nationale de Besançon. Soon available on www.205.tf

  • 2011
  • MM — Typeface

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  • 2011
  • MM — Typeface

Ten years ago, when I was teaching at the school of fine arts in Besançon, one of my students, Julie Chu, carried out a very interesting project for her Master's degree, on the subject of interbreeding.
She had photographed the portraits of many girls in the school, and superimposed them: around forty faces, with low opacity, produced a new face. The result was surprising: a face that does not exist, certainly, but very beautiful. Seeing this work, I wondered if we could do the same thing, not with faces but with typefaces.
At the same time, I started working for the visual identity of a museum in Montbéliard, which holds important galleries devoted to natural history galleries, and in particular to the evolution of species: a famous zoologist and naturalist, Georges Cuvier, was born in Montbéliard in 1769. I took a closer look at Cuvier's theories, and in particular the fairly virulent debates that animated the Paris Academy of Sciences at the beginning of the 19th century. To be short, On the one hand there were the evolutionists, like Lamarck, and on the other the fixists, like Cuvier. Evolutionists believed in the gradual transmutation of one form into another: this led to the famous Darwin theories a little later.
Cuvier strongly disagreed. On the contrary, he believed that the species appeared and then suddenly disappeared, without changing during their existence.
I wondered, for the visual identity of the Musée de Montbéliard, if I could create two types of characters: one based on evolutionist theories, the other on fixist theories.
I picked 8 different text typefaces, very famous, which represent the main periods in the history of typography: Jenson, Garamond, Caslon, Baskerville,Bodoni, Century, Times New Roman, and Georgia. I used the amazing « Blend Fonts » feature in FontLab Studio and crossed the species over 4 generations, to get an average font, a kind of typographic chimera.
To accompany the text typeface, I wanted « fixist » a bold sans serif, which would be created from models of this family. Rather than interpolating these drawings, I chose a few letters in each, without changing it. This makes no sense, structurally. Some letters intersect vertically, others horizontally, or obliquely. Sometimes even in the same letter, like the C. To obtain a correct weight and proportions, these are not simple copy / paste, but rather interpretations. I wanted to see, in this way, if something acceptable could come out of this mess. I also add an evolutionist italic for the text one, and get a small family of three fonts. The bowl of italic lowercase k is ridiculous: the reason why is that this detail did not appear systematically in previous generations. These typefaces are full of such idiosyncrasies, which I don’t consider as defaults, but rather as traces of the process. I don't think theses fonts will ever be released: it was fun to do, and actually I'm using it for years for all the publications, scenography and signage of the museum. It's called MM Serif and MM Sans, for Musée de Montbéliard: and as a reference for Multiple Masters (there are several masters in it, obviously) and Adobe Serif MM et Sans MM, the substitution fonts used by Acrobat when a font is missing within a PDF file. Another kind of typographic chimera, in a way.

  • 2021
  • Les 2 Scènes — Saison 21-22

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  • 2021
  • Les 2 Scènes — Saison 21-22

Posters for the season 2021-2022 of Les 2 Scènes. In collaboration with Jochen Gerner

  • 2015
  • MM — Sarkis

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  • 2015
  • MM — Sarkis

Catalogue of the exhibition “Sarkis, Les Pôles des aimants”, Musée du château des ducs de Wurtemberg, June 2014 – January 2015. 80 p.

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