The Métropole Rhin-Rhône area has brought together several cities between France, Switzerland and Germany, connected in 2010 by a high-speed train line. To materialize this network, a major cultural operation was imagined, utopies & innovations. Under the general curation of Laurent Gerverau, these are 12 local themes, and dozens of exhibitions that are scheduled throughout 2010, around these concepts.
It seemed difficult to illustrate these concepts with a single image: also, I preferred to propose an alphabet, which constitutes the visual identity, and ensures the link between the multiple variations. It is used to compose the logotype, which was designed when the Metropolis had only 9 cities; they were symbolized by the 9 points that appeared in the words "utopias & innovations", like 9 points on a map, network, route ... The metropolis then moved to 16 cities, but the logo remained the same.
All the posters of utopias & innovations are built on the same template, and are based on the typography that was created exclusively for the project. The titles and the modules that compose them are pretexts for games of forms, accompanied by dotted lines. AB B-Dot2 and AB B-Line by André Baldinger are used as accompaniment.
On the generic poster is superimposed on the geography of the territory (the Rhine, the Rhône, the borders and the cities of the network) an imaginary cartography. We find there the detail of the visuals of each city: molecules, plant, mechanical, or abstract forms.
In collaboration with Adélaïde Racca and Sébastien Truchet.
