Thomas Huot-Marchand designs bespoke typographic solutions for brands and institutions seeking to strengthen their visual identity. His research expertise allows him to advise and support both clients and creative teams on typographic history, technology, and concepts.
Justus Erich Walbaum (1768–1837), a confectioner by trade, carved his own cake molds. Quite gifted, he became a specialist, developing an activity as a punch-cutter and eventually buying Ernst Wilhelm Kirschner’s type foundry. Considered one of the foremost creators of his time, he cut both Gothic and Antiqua typefaces, the latter similar to those of Didot and Bodoni. But Walbaum’s had a different flavor, and for some, they contain the origins of the Grotesques that followed.
In 2010, Thomas Huot-Marchand and SPMillot were asked to develop the typographic identity of the Musée d’Orsay, which had been based on Berthold Walbaum since its very beginnings. They proposed adding distant “cousins” in later typographic styles: a bold grotesque and a thin slab serif, though these typefaces ultimately remained unused.
In 2020, Thomas Huot-Marchand decided to redesign them while developing an extended family. Album is a subtraction of Walbaum: with no serifs for Album Sans and with no contrast for Album Slab. Its silhouette retains some memory of Walbaum’s particular proportions and slightly flattened curves.
Album Sans offers a new interpretation of grotesques with an extended range of weights: the horizontal terminations of the R and the a, the binocular g, the junction of the k, along with the singular design of the numerals, distinguish it from more usual forms. The duplexed italics have a reduced slant. As an informal reinterpretation of Walbaum, Album Sans pairs perfectly with Slab.
Album is published by 205TF.